Year:
2023
Figma, Google Analytics,
Contentsquare
Contentsquare
Tools:
3 mounth
Duration:
Project Leader
UX designer
UX researcher
UX designer
UX researcher
Role:
Redesign
IKEA Storage page
Goal
Our primary goal was to understand customer behavior and provide tailored solutions for their needs while refreshing the design. The business objective was to enhance user engagement with the content and products and ultimately drive sales.
Problem
The existing page had outdated components, content, and a complex navigation structure. This resulted in lower user engagement, with users struggling to find what they needed.
Objective
Create a more intuitive, inspiring, and customer-centered experience that helps users easily find storage solutions tailored to their needs and living spaces. The redesign aimed to simplify navigation, modernize outdated components, and align the page with current design standards. All while driving engagement and supporting business growth through improved product discoverability and sales.
Project steps
Define
Established project goals, objectives, and target audience
UX Research
Conducted customer surveys, and research.
Analysis and Planning
Analyzed research findings, created a strategic roadmap.
Design
Developed high-fidelity wireframes.
Prototyping
Created interactive prototypes to visualize user flows.
Launch
Implemented the final design and deployed it to the live environment, ensuring all features function correctly.
Iteration
Continuously monitored user behavior, and analytics to refine and improve the design after launch.
Improvements & Results
Improvements
- The page was reorganized into three sections offering solutions for different storage needs, like small spaces and outdoor areas, with direct links to relevant products.
- Furniture planners were made easier to use, with clear information on pricing, durability, and versatility.
- Popular storage categories were grouped together to improve navigation and enhance the shopping experience.
Results
- After one month, a follow-up was conducted, and the results showed positive changes across key performance indicators.
- The improvements highlighted increased engagement and customer interest in the page content and products, with notable progress in areas like product exploration and user interaction.
Collaboration drives solutions
Understanding user needs and behaviors enables teams to create solutions that benefit both customers and the business.
Research informs innovation
Insights from users guide design decisions, ensuring solutions are effective, relevant, and user-centered.
Simplicity enhances engagement
Clear, intuitive designs help users find what they need quickly, increasing satisfaction and trust.
Comparison
The new page is slightly longer but provides more inspirational, engaging, and customer-centric content. It offers clearer guidance, making the shopping experience more enjoyable and helping customers find the right solutions for their needs.
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Katerina Bauer © 2025